European Retail Research - 2011 | Volume 25 Issue I by Dirk Morschett, Thomas Foscht, Thomas Rudolph

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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

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“If you want to know what a man's like, take a good look at how he treats his inferiors, not his equals.” ― J.K. Rowling

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