Neuroeconomics by Martin Reuter, Christian Montag

Download Book Neuroeconomics by Martin Reuter [PDF/ePUB]

This edited monograph is the first volume in the book series Studies in Neuroscience, Psychology and Behavioral Economics. It combines a scholarly introduction with state-of-the-art research in neuroeconomics. In the first part, the book contains historical aspects of neuroeconomics encompassing game theory and human decision making. Moreover, it presents the most important paradigms and research methods such as EEG, MRI, hormones and genetics analyses. The second part of the book is dedicated to an in depth review on empirical findings in neuroeconomics covering phenomena such as trust behavior and loss aversion. Implications for pathological decision making are also discussed. The target audience comprises researchers and practitioners but it may also be beneficial for graduate students.

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