The Salesperson's Secret Code - The Belief Systems That Distinguish Winners by Ian Mills, Mark Ridley, Ben Laker

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What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 1000 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.

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“If you want to know what a man's like, take a good look at how he treats his inferiors, not his equals.” ― J.K. Rowling

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